I was head hunted in May of 2013 from my Ralph Lauren Black Label Brand Ambassador position at Saks Fifth Avenue. I was hired to be the Head of Domestic Sales for 883 Police.
My responsibilities are vast, including but not limited to; building a national customer base, setting up and working trades hows, showroom management, employee hiring, firing and day to day operations, creating and art directing both video and still campaigns, marketing and advertising and achieving sales targets.
When my position was established, 883 Police had no U.S. presence. I began from the ground up designing our showroom in Times Square and hiring a team to help the brand infiltrate the American market. I have let my team in creating multiple video campaigns and still photo shoots used both in the U.S. and European markets, event planning and have opened accounts in the U.S. Puerto Rico and Japan.
There is much to come from 883 Police and I am leading the way.
Created/Written/Art Directed/Styled by Pearse Lumb
The Autumn Winter 14 Video Campaign was the second Video Campaign since bringing 883 Police into the American market.
This video is meant to give you more of an up close and personal view to the product. Walking through the streets of New York, you can see the stylish outfits and how the product functions, its detail and its aesthetic appeal.
During my conception of the campaign theme, I created inspiration boards for the moods and came up with a story board that would work for the script. Collaboratively working hand in hand with the Director and the Director of Photography the style of the shoot was developed. All the outfits were styled based on how I felt each model would represent the collection. On set I art directed the scenes and had an active role in editing and the ultimate word on the final product.
With a low budget and small time frame of 6 hours everyone is ecstatic with the campaign.
Styled & Art Directed by Pearse Lumb
Styled & Art Directed by Pearse Lumb
Styled & Art Directed by Pearse Lumb
Created/Written/Art Directed/Styled by Pearse Lumb
The Spring Summer Video Campaign was the first Video Campaign since bringing 883 Police into the American market.
This video is meant to give you a vision into the lifestyle behind the product. Living life through the streets of New York, you can see the stylish outfits and how the product functions, its detail and its aesthetic appeal.
I am credited for coming up with the campaigns theme. I created inspiration boards for the moods and came up with a story board that would work for the script. I worked hand in hand with the Director and the Director of Photography in figuring out the style of how we would shoot. Before shooting I styled the outfits for each model based on how each model could represent the clothing. On set I was art directing the scenes. During editing I spoke with the Director and Editor about the changes needing to be made to create the perfect final product.
With a low budget and a group of friends, I am grateful for the opportunity and ecstatic with the campaign.